Chef Jim handcrafted gourmet spice blends inspired by New American culinary tradition. I created his entire identity: logo, color schemes, package labels, product photography, and promotional materials such as brochures, banners, and magnetic signs.
Our marketing department requested submissions for a group of icons representing the company’s core competencies:
McGraw-Hill has two corporate-identity styles for its icons. I submitted a group for each style.
I worked with the couple on the entire campaign which included a save-the-date, the formal invitation, refrigerator magnet, and party favor.
I matched the style of the drawn elements to that of the typeface the client chose. I researched the California condor thoroughly before making my illustration.
The client requested a redesigned logo that
After experimenting with roadsign and redwood motifs, we settled on the Bixby Bridge as our element. Similar to the Taphouse logo, the Deli logo is a black-and-white emblem logo with roughened contours and an ‘old-West’ typestyle.
This bicycle retailer requested a more realistic, streamlined rider. Also, sales of road bikes had overtaken mountain-bike sales, so that had to be changed as well. The jersey features the brands his store carried at the time.