Identity

 

Kitchen Creole

Chef Jim handcrafts gourmet spice blends inspired by New American culinary tradition. I created his entire identity: logo, color schemes, package labels, product photography, and promotional materials such as brochures, banners, and magnetic signs.

 

McGraw-Hill Core-Competencies Icons

The marketing department requested submissions for a group of icons representing the company’s core competencies: Working Outside-In, Driving with Data, Partnering Across Teams, and Executing with Agility. McGraw-Hill has two corporate-identity styles for its icons. I submitted a group for each style.

 

Paige and Stephen’s Wedding

I worked with the couple on the entire campaign which included a save-the-date, the formal invitation, refrigerator magnet, and party favor.

 

Big Sur Taphouse

I matched the style of the drawn elements to that of the typeface the client chose. I researched the California condor thoroughly before making my illustration.

Big Sur Deli

The client requested a redesigned logo that 1) included some visual element associated with the area, and 2) echoed the style of the recently redesigned Big Sur Taphouse logo.

After experimenting with roadsign and redwood motifs, we settled on the Bixby Bridge as our element. Similar to the Taphouse logo, the Deli logo is a black-and-white emblem logo with roughened contours and an ‘old-West’ typestyle.

 

Owen Cyclery

This bicycle retailer requested a more realistic, streamlined rider. Also, sales of road bikes had overtaken mountain-bike sales, so that had to be changed as well. The jersey features the brands his store carried at the time.

Commercial Photographer, Graphic Designer in Monterey, California