Identity

 

Kitchen Creole

Chef Jim handcrafts gourmet spice blends inspired by New American culinary tradition. I created his entire identity: logo, color schemes, package labels, product photography, and promotional materials such as brochures, banners, and magnetic signs.

 

McGraw-Hill Core-Competencies Icons

The marketing department requested submissions for a group of icons representing the company’s core competencies: Working Outside-In, Driving with Data, Partnering Across Teams, and Executing with Agility. McGraw-Hill has two corporate-identity styles for its icons. I submitted a group for each style.

 

Paige and Stephen’s Wedding

I worked with the couple on the entire campaign which included a save-the-date, the formal invitation, refrigerator magnet, and party favor.

 

Big Sur Taphouse

I matched the style of the drawn elements to that of the typeface the client chose. I researched the California condor thoroughly before making my illustration.

 

Owen Cyclery

This bicycle retailer requested a more realistic, streamlined rider. Also, sales of road bikes had overtaken mountain-bike sales, so that had to be changed as well. The jersey features the brands his store carried at the time.

Commercial Photographer, Graphic Designer in Monterey, California